App Install Campaign · Display & Video 360
How Bookem grew registered users by 160% with DV360 app install campaigns.
0%
increase in registered users in just two months
B
Bookem
Mobile app · User acquisition & registration growth
For Bookem, Zentrix launched a dedicated app install campaign through Display & Video 360, focused on driving high-quality user acquisition and new registrations — not just raw installs.
How It Worked
01
Firebase events
In-app actions and registrations captured as Firebase pixels.
02
Integration Center
Firebase events connected directly into the DV360 platform.
03
Smarter bidding
Stronger first-party app signals sharpen every bidding decision.
04
Registered users
Media focused on users most likely to complete registration.
Why It Worked
Optimised to outcomes, not installs
By bringing Firebase pixels into DV360, the campaign optimised toward meaningful in-app actions and registered users.
First-party app signals
Stronger first-party data let DV360 improve bidding and focus delivery on high-intent users.
+160%
Bookem gained 2,700 new registered users within two months — proving DV360 can be a strong performance channel for mobile app growth when Firebase data is properly integrated into the optimisation strategy.