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August 31, 2023

Twitter is now X: What does it actually mean?

Twitter, the social media platform known for its short messages called “tweets,” got its name from a combination of words reflecting its core concept.  The name “Twitter” was suggested by one of the co-founders, Jack Dorsey, who wanted a word that conveyed the idea of short bursts of information being shared rapidly, much like birds

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August 17, 2023

Instagram updates: How to take advantage of new features

Instagram has been testing a new algorithm and changed (again) the way we consume content on their platform. This is not the first or the last update, so we can’t say it is surprising. You have probably noticed your feed is looking different. Currently, some of the most popular search terms on Google are –

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July 30, 2023

LinkedIn uses all power of AI

Users may not be aware of it, but LinkedIn has been at the forefront of Artificial Intelligence for years. This popular platform has introduced new features that use AI to help users improve their professional LinkedIn profiles; companies write better job descriptions and start a conversation between experts. This news was no surprise since we

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July 12, 2023

Essential rules for video content on social media

Classic image posts became past, since the audience wants to receive information through new forms of multimedia content. Consumers today, more than ever before, want to find out as much as possible about their favorite brands and products. The video format is excellent for explaining and presenting your services in a more approachable and interesting

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