Google’s Cookie Reconsideration: Implications for the Digital Advertising Landscape
A Zentrix Digital Case Study In a significant strategic shift, Google recently announced the indefinite postponement of its plan to phase out third-party cookies in its Chrome browser. This decision, which comes after years of development and testing of alternative...
Digital Leadership Defines Tomorrow’s Hospitality
As per data collected by Booking.com & Statista’s European Accommodation Barometer, 51% of hoteliers list on digital platforms, 49% offer targeted discounts, and 37% tap into influencer marketing to win guests. But raw figures only tell half the story. At Zentrix...
Big Tech CVC Investments Are Rising—But Will They Lead to Acquisitions?
Big Tech CVC Investments Are Rising—But Will They Lead to Acquisitions? CVC-backed funding jumped 20% YoY last year. But, if less than 1% of big tech venture investments lead to acquisitions… why invest? 1) Access to Innovation Big tech CVCs gain...
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